What is a Flash banner?
Flash is a sophisticated animation program that allows for greater creative possibilities. Flash banners appear like mini movies and deliver a strong branding message to the Consumer. If you’re not sure if a banner is Flash, right click on it and if you can see ‘About Macromedia Flash Player’ then it’s Flash.
What is an Animated Gif Banner?
An Animated GIF gives the appearance of movement by rotating through a series of simple static images or “frames”. If you’re not sure if a banner is an Animated Gif, right click on the banner and if you have the option to save it then it’s an Animated GIF.
I really want my banners to stand out, what should I put in them?
Identify a focus for your banners ie. do you want to increase visibility in the market place, drive traffic to your site or perhaps introduce the sales team? Tailor the text to your focus and choose images that are interesting and compliment the text. Remember the secret to successful banner ads is keeping it simple but creative. There’s only a split second to grab the Consumer’s attention, you want to entice the Consumer and get your message across before they move on.
How many messages can I have?
Be simple but creative, it’s best not to get bogged down with too many messages. It’s also a good idea to include your website and a call to action eg. ‘click here’. 3 messages of around 7 words is recommended.
How many photos should I use?
When it comes to photos, less is definitely more. Banners cope with only a limited number of images before they start to pixalate (become dull/blotchy). Ideally 3-4 photos in Flash banners and 1-2 in Animated Gif banners.
I’ve run out of room on the brief, what should I do?
Please feel free to send in additional pages if you require more room eg. mockup sketches
Where do I send my banner brief and images?
Send the brief to our creative services dept via email along with any logo’s or images you would like included in the base design. If there are any problems with the brief/images we will be in touch.
I’ve sent in the brief/images, when will I be able to review my banners?
Your banners will be ready for review in 3-4 days. We will keep you up to date with the progress of your banners and send you a link where you can review them online.
How do I go about making changes to the banners?
The banners are changed using the BannerPod administration system. The Administration system allows you to add and delete all the components which make up your banner. The online user manual can be referred to in assisting you to update your banners.
What format and size should the images and logo be?
PHOTOS – preferably: JPEG, 640x380pixels, 72dpi
LOGO – preferably JPEG 300pixels in height or width depending on layout
I’ve just approved my banners, how long till I can see them on a selected site?
Once the banner is published to a site the banner should start to appear. Any changes or updates to the banner content should also appear straight away.
Help! I can’t see the update I have just completed!
Try clearing the cache/history of your internet browser
